Playahead
Party (Tv spot - 30 sec.)
client
creative
cinematographer
editor
colorgrader
year
2007
comments
Playahead is a new youth web community site under Modern Times Group (viasat/tv3).
The core idea of this campaign is to capture and emphasize the feeling of intensity, joy and cohesion of being young wild and free.
The client showed us a viral promo for the edgy British sitcom Skins and said "We want precisely this - but lighter and more fun"...... So we did ... and then some!
